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Enhancing Corporate Gifting: The Art of Sending International Gift Cards

In the ever-evolving landscape of business etiquette, one trend has been on a remarkable upswing: the art of corporate gifting. Gone are the days when a generic gift would suffice. Today, businesses are recognizing the importance of thoughtful gestures that transcend borders and cultures. And, at the forefront of this transformation is the rapid rise in international gift cards. A trend that’s capturing the attention of companies worldwide! Let’s delve into the reasons behind the surge in corporate gifts. And, the soaring popularity of international gift cards.

International Gift Cards - Photo of a woman holding up a box

International Gift Cards – Exploring the Data

With over 20 years of experience as the leaders in international gift delivery, we’ve seen trends rise and fall. The most recent trend in corporate gifting, international gift cards, seems to be a trend that is here to stay.

But it isn’t just our numbers that back up this emerging trend. According to a Coresight Research survey of 300 corporate gift buyers in the U.S. in 2022, physical gift cards (53%) and digital gift cards (50%) would make up the most popular corporate gifts of the year. Followed closely by gift baskets (48%) as the third most popular.  Not to be biased, but our buyer data would tend to agree with these numbers.

Furthermore, a 2023 survey of 1,000 UK consumers – commissioned by M&S Corporate Gifts, has interesting stats. In this study 71% of those surveyed said that receiving an international gift card for a premium brand would positively impact their opinion of the company that sent the gift card. 91% reported that they’d be more likely to remember receiving a gift card as a purchase incentive than an equivalent discount on future purchases.

The research doesn’t stop there – and it all points to one thing; the more personal you can make a gift – the better. So, despite old rumors of gift certificates appearing lazy or thoughtless, employees and customers alike have come to say the exact opposite. Gift cards are thoughtful and empowering!

These are gifts that prove you care more about your business VIPs’ happiness than bragging about your own brand. It’s that kind of personal attention and willingness to set your company name on the back burner in favor of a more thoughtful gift that builds real client relationships and confidence in your brand as one that truly cares.

Learn the Language of Appreciation

Corporate gifting isn’t just about exchanging material objects; it’s a language of appreciation. That is why businesses are acknowledging the value of showing gratitude to their VIPs in ways that resonate with diverse cultures. And, international gift cards offer the flexibility to do just that! By allowing recipients to choose their preferred experiences or items, the gesture becomes a personal and cherished expression of appreciation.

The Gift of Choice: Best International Gift Cards

One of the most significant advantages of sending gift certificates is that they empower recipients to choose their own gift. In a diverse business environment, this flexibility ensures that your gift will be well-received and appreciated. Whether it’s a luxury dining experience, a shopping spree, or a relaxing spa day, the recipient can select an experience that aligns with their interests.

More and more brands are offering international gift cards. However, you should still make sure that you buy a gift card that is in the same currency as the country or one specific to their region.

For gamers – you have Steam gift cards that allow them access to thousands of popular games.

For a bit more versatility – you have Google Play or iTunes gift cards. They empower your recipient to buy books, movie downloads, phone games, and more.

For the movie buffs – Netflix and other streaming services offer international gift cards. Ensuring your recipients have you to thank as they catch up on their favorite shows.

And, of course, there’s a gift card to The answer to the question, “Is there a gift card that can be used internationally?” This is a true international gift card, good for sending any of our gifts anywhere in the world!

Simplified Logistics and Eco-Friendliness

Coordinating gift shopping, wrapping, and delivery can be a challenge for many businesses. Especially when sending gifts to a large number of clients or employees. Gift certificates eliminate this issue with just a few clicks! So, you can order and personalize, them while also saving time and effort.

As global consciousness about environmental sustainability grows, businesses are seeking more eco-friendly gifting options. International gift cards, especially in digital format, align with this trend. This is because they minimize the carbon footprint associated with shipping physical gifts and packaging materials. Making them a responsible choice for companies committed to sustainability.

Tailored Personalization

While gift certificates offer the gift of choice, they can also be tailored to show thoughtfulness. Attach a personalized note expressing your appreciation or acknowledging a milestone achieved by the recipient. This extra touch can turn a simple gift certificate into a meaningful gesture that strengthens the bond between you and the recipient.

Strengthening Business Relationships

Corporate gifting is more than just a transaction—it’s about building and nurturing relationships. Gift certificates can play an important role in this journey. By allowing recipients to enjoy experiences they might not indulge in otherwise, you’re not just giving a gift; you’re creating memories. So, these positive experiences can lead to stronger business connections and increased loyalty.

In the context of employee rewards and recognition, international gift cards play a vital role in boosting morale and engagement. So, recognizing employee achievements or milestones with a choice-based gift demonstrates that the organization values its workforce. This, in turn, fosters a positive company culture and motivates employees to excel.

Strong client relationships are the backbone of any successful business. International gift cards can serve as powerful relationship-building tools. By sending a gift that reflects a client’s individual preferences, you’re showcasing your attentiveness and commitment to their satisfaction. This small but impactful gesture can lead to enhanced client loyalty and long-term partnerships.

Budget-Friendly Versatility

Regardless of your budget, gift certificates can be customized to fit your financial needs. Whether you’re recognizing employees for their hard work or expressing gratitude to valued clients, you can always find gift certificates that align with your budget. This flexibility ensures that you can make a meaningful gesture without straining your resources.

If you find you’re at the opposite end of the spectrum, with more gift budget to spend than you have recipients, consider investing in store credit! This way, you can utilize every penny of your budget, preventing your financial officers from thinking they’ve given you too much, and invest toward more corporate generosity the rest of the year.

Adapting to Remote Work Culture

In an era of remote work, the dynamic of corporate gifting has evolved. Physical gifts may not always be appropriate, especially when working with an international team. Gift certificates can effortlessly bridge this gap, allowing you to show appreciation across distances.

Elevating Company Culture

When used as rewards for outstanding performance, gift certificates can contribute to shaping a positive company culture. By recognizing and rewarding employees in a meaningful way, you’re fostering an environment where dedication and hard work are valued and acknowledged.

Final Thoughts

Sending gift certificates as corporate gifts combines thoughtfulness and convenience. So, the power of choice and tailored personalization makes them a powerful tool in the realm of corporate gifting. By embracing this approach, businesses can create lasting impressions, and make the act of giving more meaningful than ever before. So, the next time you’re pondering over the perfect corporate gift, consider the versatility and impact of an international gift certificate.

If you’d like any assistance sending gift certificates in – our Corporate Gift Experts are happy to help. Check out how you can set up bulk e-gift campaigns here. Or get in touch with the experts by visiting our Contact Us page. There you can find numbers to call directly, request a call, send an email, or even chat with the experts 24/7.

You’ve learned about international gift cards; now what?