International gift delivery became enormously popular with corporate buyers during the COVID-19 pandemic as part of their Account-based Marketing (ABM), sales, and business development strategies. I personally substituted in-person meetings and events with many types of virtual interactions with customers and prospects. We at Gift Baskets Overseas collected the 2020-2021 data on corporate gift deliveries to provide a report on the most popular gift delivery destinations during the pandemic by country.
2021 List of the Most Popular Gift Delivery Destinations
In order to analyze how the international gifting landscape changed during the year of pandemic, we used Gift Baskets Overseas’ own data on delivery destinations over the period of March 2020 to April 2021 in comparison to the pre-COVID periods. Local lockdowns and domestic and global travel restrictions contributed to the fact that companies started looking into corporate gifting as a substitution for in-person meetings and industry events.
Because of this, international gift deliveries intensified dramatically, growing 100-130% over the corresponding periods of previous years. At the same time, geography of deliveries itself changed. Companies that used gifts traditionally as part of their sales, marketing, and business development strategies, increased sending. Businesses that historically relied more on in-person interactions and used event swag bags and generic gifts delivere ahead of or as a follow-up to the meetings, now turn their eyes to online solutions and outsourcing.
Most Popular Gift Delivery Destinations from the US
87% of all international gift traffic from the United States goes to 43 top destination countries, the most prominent of which are the United Kingdom (12% of all gifts), Germany (7%), China, Japan, Russia, and Canada (4% each). Interestingly, international traffic to some countries grew significantly (70% to the UK, 80% to Germany and Canada, doubled to Japan and China) over the pre-Covid period, while traffic to other countries remained the same, such as Russia or Australia.
Another observation from our data shows that businesses in the United States that previously used international gifts only for their clientele abroad, now turn to domestic delivery as well (US to US deliveries placed along international orders grew x3 and now constitute 2% of all gift traffic).
Most Popular Gift Delivery Destinations from the UK
86% of all gifts sent from the United Kingdom were sent to 42 destination countries. 1/4 of all deliveries went to the United States, 9% to Australia, and 4% to Canada. The most prominent changes happened in the amount of gifts coming from the UK to European countries such as the Netherlands, Germany, Switzerland. For each of these countries, deliveries grew more than ten-fold.
|United Kingdom||South Africa||3%|
|United Kingdom||Hong Kong||3%|
|United Kingdom||New Zealand||2%|
|United Kingdom||South Korea||1%|
|United Kingdom||Cayman Islands||1%|
|United Kingdom||Czech Republic||1%|
Most Popular Gift Delivery Destinations from Canada
Analyzing gift deliveries from Canada, we identified that 91% of all gifts are heading to 48 top countries, the most popular of them being the United Kingdom (18% of all gift traffic), USA (11%), Germany (8%). Using international gift service for domestic gifting needs is most popular here. Deliveries from Canada to Canada constitute more than 3% of all gifts. The clear winner among international gift destinations becoming popular during the pandemic, is China. Its popularity grew 500%.
|Canada||Trinidad and Tobago||1%|
Related reading: Learn more about what corporate customers are saying about Gift Baskets Overseas in our recent blog post!
Most Popular Gift Delivery Destinations from Australia
90% of all gifts from Australia went to 35 countries. Almost 42% of those were delivered to the US and UK. Germany and Hong Kong, now constituting 5% of deliveries each, grew in popularity 130% and 180% respectively.
Most Popular Gift Delivery Destinations from Hong Kong
Almost 100% of all gifts businesses in Hong Kong sent internationally went to 33 international destinations. The USA was the most popular (13% of all deliveries). Mainland China was the second most popular with 10%. Other Asian countries such as Taiwan (7%), Japan and Singapore (6% each), came in third.
|Hong Kong||Hong Kong||3%|
|Hong Kong||South Korea||3%|
|Hong Kong||New Zealand||2%|
Need to Send to the Most Popular Gift Delivery Destinations, or Any Other Country?
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So, did you start sending corporate gifts during the pandemic? Share your experience with us in comments or by tagging @GiftsOverseas on social media!