2021 List of the Most Popular Gift Delivery Destinations During the Pandemic by Country: Report

International gift delivery became enormously popular with corporate buyers during the COVID-19 pandemic as part of their Account-based Marketing (ABM), sales, and business development strategies. I personally substituted in-person meetings and events with many types of virtual interactions with customers and prospects. We at Gift Baskets Overseas collected the 2020-2021 data on corporate gift deliveries to provide a report on the most popular gift delivery destinations during the pandemic by country.

2021 List of the Most Popular Gift Delivery Destinations During Pandemic by Country

2021 List of the Most Popular Gift Delivery Destinations

In order to analyze how the international gifting landscape changed during the year of pandemic, we used Gift Baskets Overseas’ own data on delivery destinations over the period of March 2020 to April 2021 in comparison to the pre-COVID periods. Local lockdowns and domestic and global travel restrictions contributed to the fact that companies started looking into corporate gifting as a substitution for in-person meetings and industry events.

Because of this, international gift deliveries intensified dramatically, growing 100-130% over the corresponding periods of previous years. At the same time, geography of deliveries itself changed. Companies that used gifts traditionally as part of their sales, marketing, and business development strategies, increased sending. Businesses that historically relied more on in-person interactions and used event swag bags and generic gifts delivere ahead of or as a follow-up to the meetings, now turn their eyes to online solutions and outsourcing.

Most Popular Gift Delivery Destinations from the US

87% of all international gift traffic from the United States goes to 43 top destination countries, the most prominent of which are the United Kingdom (12% of all gifts), Germany (7%), China, Japan, Russia, and Canada (4% each). Interestingly, international traffic to some countries grew significantly (70% to the UK, 80% to Germany and Canada, doubled to Japan and China) over the pre-Covid period, while traffic to other countries remained the same, such as Russia or Australia.

Another observation from our data shows that businesses in the United States that previously used international gifts only for their clientele abroad, now turn to domestic delivery as well (US to US deliveries placed along international orders grew x3 and now constitute 2% of all gift traffic).

CountryDestination Country
United StatesUK12%
United StatesGermany7%
United StatesChina4%
United StatesJapan4%
United StatesRussia4%
United StatesCanada4%
United StatesIndia3%
United StatesItaly3%
United StatesBrazil3%
United StatesMexico3%
United StatesAustralia3%
United StatesSpain2%
United StatesIreland2%
United StatesNetherlands2%
United StatesUSA2%
United StatesColombia2%
United StatesSwitzerland2%
United StatesFrance2%
United StatesSingapore2%
United StatesHong-Kong1%
United StatesPoland1%
United StatesPhilippines1%
United StatesBelgium1%
United StatesArgentina1%
United StatesIsrael1%
United StatesAustria1%
United StatesPuerto-Rico1%
United StatesUkraine1%
United StatesDenmark1%
United StatesSouth-Korea1%
United StatesNew-Zealand1%
United StatesSweden1%
United StatesCzech-Republic1%
United StatesTurkey1%
United StatesSouth-Africa1%
United StatesRomania1%
United StatesPortugal1%
United StatesSerbia1%
United StatesBelarus1%
United StatesTaiwan1%
United StatesHungary1%
United StatesChile1%
United StatesGreece1%

Most Popular Gift Delivery Destinations from the UK

86% of all gifts sent from the United Kingdom were sent to 42 destination countries. 1/4 of all deliveries went to the United States, 9% to Australia, and 4% to Canada. The most prominent changes happened in the amount of gifts coming from the UK to European countries such as the Netherlands, Germany, Switzerland. For each of these countries, deliveries grew more than ten-fold.

2021 List of the Most Popular Gift Delivery Destinations During Pandemic  from the UK
CountryDestination Country
United KingdomUSA25%
United KingdomAustralia9%
United KingdomCanada4%
United KingdomGermany3%
United KingdomSouth Africa3%
United KingdomHong Kong3%
United KingdomChina3%
United KingdomNew Zealand2%
United KingdomSingapore2%
United KingdomRussia2%
United KingdomNetherlands2%
United KingdomSwitzerland2%
United KingdomTurkey2%
United KingdomJapan1%
United KingdomBrazil1%
United KingdomIndia1%
United KingdomIsrael1%
United KingdomPortugal1%
United KingdomSpain1%
United KingdomUkraine1%
United KingdomBelgium1%
United KingdomMexico1%
United KingdomArgentina1%
United KingdomFrance1%
United KingdomItaly1%
United KingdomMalaysia1%
United KingdomColombia1%
United KingdomRomania1%
United KingdomUK1%
United KingdomBarbados1%
United KingdomCyprus1%
United KingdomExtension1%
United KingdomSerbia1%
United KingdomSouth Korea1%
United KingdomThailand1%
United KingdomBermuda1%
United KingdomCayman Islands1%
United KingdomCzech Republic1%
United KingdomDenmark1%
United KingdomGreece1%
United KingdomNigeria1%
United KingdomTaiwan1%

Most Popular Gift Delivery Destinations from Canada

Analyzing gift deliveries from Canada, we identified that 91% of all gifts are heading to 48 top countries, the most popular of them being the United Kingdom (18% of all gift traffic), USA (11%), Germany (8%). Using international gift service for domestic gifting needs is most popular here. Deliveries from Canada to Canada constitute more than 3% of all gifts. The clear winner among international gift destinations becoming popular during the pandemic, is China. Its popularity grew 500%.

2021 List of the Most Popular Gift Delivery Destinations During Pandemic from Canada
CountryDestination Country
CanadaUK18%
CanadaUSA11%
CanadaGermany8%
CanadaBrazil3%
CanadaCanada3%
CanadaChina3%
CanadaSwitzerland3%
CanadaAustralia2%
CanadaNetherlands2%
CanadaJapan2%
CanadaMexico2%
CanadaNew Zealand2%
CanadaPhilippines2%
CanadaSouth Africa2%
CanadaBarbados1%
CanadaHong Kong1%
CanadaIndia1%
CanadaIreland1%
CanadaRussia1%
CanadaColombia1%
CanadaIsrael1%
CanadaItaly1%
CanadaPoland1%
CanadaSpain1%
CanadaChile1%
CanadaDenmark1%
CanadaFrance1%
CanadaGreece1%
CanadaHungary1%
CanadaPuerto Rico1%
CanadaRomania1%
CanadaTaiwan1%
CanadaArgentina1%
CanadaAustria1%
CanadaBelgium1%
CanadaCosta Rica1%
CanadaIndonesia1%
CanadaJamaica1%
CanadaLithuania1%
CanadaOman1%
CanadaQatar1%
CanadaSaudi Arabia1%
CanadaSlovenia1%
CanadaTrinidad and Tobago1%
CanadaTurkey1%
CanadaUAE1%
CanadaUkraine1%
CanadaUruguay1%

Related reading: Learn more about what corporate customers are saying about Gift Baskets Overseas in our recent blog post!


Most Popular Gift Delivery Destinations from Australia

90% of all gifts from Australia went to 35 countries. Almost 42% of those were delivered to the US and UK. Germany and Hong Kong, now constituting 5% of deliveries each, grew in popularity 130% and 180% respectively.

2021 List of the Most Popular Gift Delivery Destinations During Pandemic from Australia
CountryDestination Country
AustraliaUSA22%
AustraliaUK19%
AustraliaGermany5%
AustraliaHong Kong5%
AustraliaChina3%
AustraliaNew Zealand2%
AustraliaSingapore2%
AustraliaRussia2%
AustraliaSwitzerland2%
AustraliaItaly2%
AustraliaIndia2%
AustraliaIreland2%
AustraliaJapan2%
AustraliaSouth Africa2%
AustraliaSpain2%
AustraliaAustralia1%
AustraliaBelgium1%
AustraliaPhilippines1%
AustraliaFrance1%
AustraliaSouth Korea1%
AustraliaThailand1%
AustraliaUAE1%
AustraliaArgentina1%
AustraliaBrazil1%
AustraliaCanada1%
AustraliaGreece1%
AustraliaNetherlands1%
AustraliaSweden1%
AustraliaSerbia1%
AustraliaAustria1%
AustraliaDenmark1%
AustraliaFinland1%
AustraliaIndonesia1%
AustraliaTurkey1%
AustraliaVietnam1%

Most Popular Gift Delivery Destinations from Hong Kong

Almost 100% of all gifts businesses in Hong Kong sent internationally went to 33 international destinations. The USA was the most popular (13% of all deliveries). Mainland China was the second most popular with 10%. Other Asian countries such as Taiwan (7%), Japan and Singapore (6% each), came in third.

2021 List of the Most Popular Gift Delivery Destinations During Pandemic from Hong Kong
CountryDestination Country
Hong KongUSA13%
Hong KongChina10%
Hong KongTaiwan7%
Hong KongGermany6%
Hong KongJapan6%
Hong KongSingapore6%
Hong KongFrance4%
Hong KongAustralia3%
Hong KongHong Kong3%
Hong KongIsrael3%
Hong KongSouth Korea3%
Hong KongVietnam3%
Hong KongBangladesh2%
Hong KongBrazil2%
Hong KongCanada2%
Hong KongChile2%
Hong KongHungary2%
Hong KongIndonesia2%
Hong KongIreland2%
Hong KongItaly2%
Hong KongMalaysia2%
Hong KongMyanmar2%
Hong KongNetherlands2%
Hong KongNew Zealand2%
Hong KongPhilippines2%
Hong KongPoland2%
Hong KongRomania2%
Hong KongRussia2%
Hong KongSlovakia2%
Hong KongSwitzerland2%
Hong KongThailand2%
Hong KongUK2%
Hong KongUkraine2%

Need to Send to the Most Popular Gift Delivery Destinations, or Any Other Country?

  • – Find the corporate gifting program most suitable for your business;
  • – Fill out our gift wizard to receive carefully selected options for your budget;
  • – Join us on LinkedIn for special promotions and corporate discounts

So, did you start sending corporate gifts during the pandemic? Share your experience with us in comments or by tagging @GiftsOverseas on social media!