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Archive for the ‘Corporate’ Category

GOAL: A Complaint Strategy for Creating Customer Loyalty

09 May

Grumpy customers with grievances can feel like a headache, but a GOAL-oriented complaint strategy will turn your customer’s criticism into an opportunity to create an avid promoter. Customers with problems are almost ten times more likely to be vocal about their experience with your company. You want them being vocal about how you changed their bad experience into a great one. Today, you’ll get a simple strategy for changing your biggest complainers into cheerleaders for your brand.
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