How does your company approach new service and product development? At Gift Baskets Overseas, we often answer our corporate customers’ requests. To make your gift sending experience as smooth and simple as possible this year our team has been working hard on new features. We’re proud to launch three updates for the corporate customers Gift Baskets Overseas is happy to serve.
Corporate gift etiquette is subject of great complexity with a lot of aspects to consider. Is a gift going to a colleague or to a business partner? What kind of relationship is there between a giver and a recipient? What culture do both of them represent? We discussed corporate gift etiquette in Eastern Europe with Nick Kovac, Gift Baskets Overseas’ brand manager in Eastern Europe, and Olga Poltoratskaya, regional social media and content manager. After all, corporate traditions and what’s considered “bon ton” for business relations in the region mostly formed in the last two to three decades is sometimes still influenced by the Soviet past. So, let’s see if we find a lot of differences!
With current shift of corporate focus to sustainability and environmental action, we often hear from our enterprise customers that they need to make sure their gift programs comply. So, Gift Baskets Overseas and climate action. What are we doing here in order to make sure that your gifts are delivered responsibly and don’t harm the environment?
International gift delivery became enormously popular with corporate buyers during the COVID-19 pandemic as part of their Account-based Marketing (ABM), sales, and business development strategies. I personally substituted in-person meetings and events with many types of virtual interactions with customers and prospects. We at Gift Baskets Overseas collected the 2020-2021 data on corporate gift deliveries to provide a report on the most popular gift delivery destinations during the pandemic by country.
This month, I started thinking about my monthly contribution to the corporate blog early. I wanted to do another Behind the Scenes post that would allow you to get a yet another peak into what is it like to work in a global gift expert team that was 100% remote way before this became mainstream. But what could I share exactly? And then our recent experience of running an internal art contest dawned on me. What else could give you a better opportunity to share some fun with us? So, welcome to the Gift Baskets Overseas Team’s art project for World Art Day!
Gift Baskets Overseas Team’s Art Project for World Art DayRead More »
Recently, our marketing department sat together with the sales managers to analyze what corporate customers say about Gift Baskets Overseas based on sentiment analysis of the reviews they provided. At a certain stage of this process, we built a word cloud (below). Our team was happy to see how terms such as “good”, “great”, and “easy” stood out! But if we go deeper than the surface — what exactly corporate buyers are looking for in a gift service provider? Let’s see!
What Corporate Customers Say About Gift Baskets OverseasRead More »
Here at Gift Baskets Overseas, we call winter holidays “The High Season.” During this period, thousands of orders come from all over the world, oftentimes in the last minute before the actual holiday. However, the corporate holiday season is different. It starts as early as October. For many of our customers, their order means delivery of dozens or even hundreds of gifts to different countries, to residential and business addresses. One such customer is Jooble — a company that offers a vertical job search engine in more than seventy countries. Today we sit with Jooble’s business development manager, Marine Palienko, to discuss their gift programs and how they used Gift Baskets Overseas for corporate gifts.
The holiday season of 2020, I had a unique for marketing executive experience. For nearly a month in December I assisted Gift Baskets Overseas’ corporate team in handling business gifts all over the world. We, marketers, usually do not have such access to the direct communications with our B2B customers. So, that was a very valuable source of insight. What surprised me the most, was how the topics that relate to etiquette surfaced time and again in so many conversations with clients. How to make your company’s gift to a customer or a partner a success without breaching corporate gift etiquette? That’s the topic of today’s blog.
Corporate Gift Etiquette – Beyond the Basics, Or What I’ve Learned This Holiday SeasonRead More »
With the holiday season approaching, and amidst all the uncertainty and turmoil that 2020 brought to the world so far, that’s a fully legitimate question. This year trained us well to expect the unexpected whenever and wherever possible. Celebrating end of year holidays and upcoming 2021 will not be an exception. So, what can go wrong with corporate gifts and how can you avoid it?
What Can Go Wrong With Corporate Gifts and How to Avoid It?Read More »
2020 changed everything. Personal lifestyles, work culture, entire industries and how we do business. All areas of life were affected by the global pandemic, lockdowns, and unprecedented levels of uncertainty. Can corporate Christmas 2020 be any different?
While this year is starting to wind down and we look toward the approaching holiday season, questions about winter festive celebrations are coming into focus. Gift Baskets Overseas has collected its years of expertise in corporate gifting to try and predict what this side of corporate life will look like this year. . . and maybe moving forward.
Corporate Christmas 2020: Gift Expert Predictions and TipsRead More »
